Posicionamiento Web

WEB POSITIONING

What is web positioning? Do I really need?

Positioning the web or SEO ( Search Engine Optimization ) can be summed up in a nutshell, it is to simply get your company out in the top positions on search engines.

Did you know that 98% of Spaniards use Google as the default search engine and that 80% do not pass on the second page of results?

This is a clear consequence, if your company does not appear in the first 20 results, not existe¡¡

Does it matter if your company is on the first page but in 8th position rather than for example in the 2nd?

If matters and pretty. It may involve tripling the number of visits, you could pass for example from 500 to 1500 visits per month and as any company ... to more visitors / customers, higher revenue.

¿Web design or SEO?

Increasingly, people are taking more account of the web positioning when designing a page. Until recently the main thing, when mounted an internet business, was the design of the website itself, no matter who was optimized for search engines.

It was thought that an attractive design would get more customers. Now the concept has changed. Attractive design is important but it is to have the web on the first search results.

Would you rather have for example a nice shoe store but an alley less traveled or not so nice shoe but on the main street in your city? Actually one thing is not at odds with each other, it is best to have a nice shoe store and is on the main street, but of course ... the problem is always the same, the budget we have.

So .. I really need it?

Having read the above is something we can not answer it us, you have to assess yourself.

How much is it going to cost me?

This is the most difficult to calculate subject; whereas for example, with web design you are given a fixed price for example 1200 €, with the web positioning varies by several factors.

For example what words want to be found on Google ?, "shoe store" or "shoe store in Valencia" is not the same budget request one on the other. "Shoemaker" Google has a competition 700,000 pages, while "shoe store in Valencia" has 250,000. Therefore, it will be easier to position "shoe store in Valencia." To do a budget for each web conducting a competitive analysis.

Have I seen some sites that positioned me 30 a month, that's true?

These companies will position themselves but not for "shoe store in Valencia" but by "shoe store in valencia with women's shoes" For instance: 250,000 results in Google with "shoe store in Valencia" raisins to 87,000. Competition is much lower, and the problem is also one searches Google for the phrase "shoe store in valencia with women's shoes" so you will not have visitors if you position themselves with that word. You might also tell you that if you position themselves by "shoe store in Valencia" but 

How many months will take to position yourself for 30 € a month?  If you are selling this or keywords will be very bad or you 'll be many months to achieve the goal. Another thing is that like is tarden many months.

Here you have to use a little logic, if for 30 € per month you'll be on the front pages of Google do not you think that competition would do the same? If for 30 € you will be able to multiply, for example, by 10 or 20 the number of visits it would really be a bargain. And everyone would think I tomorrow amount € 1,200 one  "shoe store in valencia with women 's shoes" .

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